UltraSuperNew | Independent Creative Agency in Tokyo

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About

Independent Agency of the Year 2021 and 2022 in Japan/Korea. Picture a 50-meter-high, neon billboard blasting colors to the stratosphere, towering over a shabby-looking alley where you can get a bowl of ramen to die for if you could only find the right door to knock. The cities we grew up in are like the creativity we love doing: full of bite and extremes and panache and not-for-everybodyness. Some kind of motto? No bullshit. Just good shit. In a few words: we dig digital, social, activation, men in gorilla suits, drag queens, weird-looking bonsai, okra slings, waterfall swings. And rhymes.